It’s an exciting time for Insight IAPT and Mental Health Concern, as we enter a new phase of our organisation.
It’s time our brand reflects these innovations and the exciting new direction we’re taking.
A key pillar of our Shaping Our Future Strategy is integration: joining up the services across our organisation, creating seamless pathways for all.
Currently, having two separate names for parts of one organisation is confusing and means that many of the people who commission or engage with our services don’t know about the huge variety of support and expertise we offer.
Unifying our specialist mental health services under one name, and one brand, will get us closer to achieving our goal of integration.
Our ambition is to have a single, unified new name and brand for the whole organisation – distinctive and accessible.
Adam Crampsie (he / him), CEO, explains:
“We’re embracing the evolution of our brand, which will allow us to become an innovative, integrated partner in the health and social care landscape.
Our current brand structure is confusing, whether you’re a commissioner looking to work with us in the NHS, or someone who is looking to use our services. We need a single unified brand that reflects a modern charity that works in conjunction with the NHS, to make sure that nobody struggles alone.”
To help us achieve this, we’re delighted to be working with Altogether, a branding agency that specialises in working with charities like ours.
Sarah Tempest (she / her), Altogether’s Co-Founder and Strategy Director explains:
“We’re thrilled to have been appointed to steer Mental Health Concern and Insight IAPT’s rebrand.
In our creative sector mental health still isn’t talked about enough, the most commonly diagnosed mental health issues for creatives are anxiety (36%) and depression (32%). For us, to have the opportunity to work with such an incredible organisation and community of people who are there to make sure no one struggles alone, is humbling.
Over the next few months, we’ll be meeting more of the team and listening to their views and vision for the future as well as consulting with their wider community of people and partners. We’re looking forward to working together at such an imperative time and to repositioning Mental Health Concern and Insight IAPT with a renewed future focus.”
We’re really excited about this new stage of our journey as an organisation and are looking to launch our new brand in early 2023.